7206 N Mesa StreetEl Paso, TX 79912

Insurance professionals that have your back

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From commercial auto insurance to home insurance, Licona has the coverage you need to protect your family, home, and business for a low rate.

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Protecting your tomorrow, today: Get insured with peace of mind.

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Coverage that cares: Secure your future with our tailored insurance plans.

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Commercial Auto

Guarding what matters most: Trust us for comprehensive insurance solutions.

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man in white crew neck t-shirt sitting beside woman in white crew neck t-shirtFOR OVER 55 YEARS

Licona Insurance has been a family owned and operated insurance agency. The company was founded in 1967 by Jesus Licona with a belief that insurance was more about just premiums; it was about people.


Raised in the industry, it was only natural that Mr. Licona’s two sons follow in his footsteps. While Mr. Licona has since retired, his sons continue to run the business now with over 55 years’ experience in the industry each.


Today, Licona Insurance offices can be found around Texas. The company is still owned and operated by family and is more devoted than ever to putting people before premiums.

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What Our Clients Say Testimonial Review Stars

I always have great experience with Rudy goes to the the very extra mile

-Melissa Ferrera (El Paso)

Super friendly & knowledgeable ! Helped me getting the best rates for my needs 👍🏼

-Cristian Gandara (El Paso)

Great service, Lupe and Rudy are very friendly and helpful. Love to do business here

-cruz ramos (El Paso)

Positive: Professionalism, Quality, Value I had a claim and they covered. That’s all I have to say.

-Mauricio Jimenez (Pharr Location)

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